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Goals
General & Pivotal Approach
Inclusive style (trend style)
The color suggested
Specialized classification
In this period of the festival, works submitted to the competitive section, will be received in two specialized categories (skill-seeking event; ideation in the form of work illustration) and (skill event; in the form of produced and executed work) and in each of the admission stages based will be evaluated and judged on the basis of accurate criteria, and in addition to supporting and appreciating the best works, all accepted works will also be present in the exhibition section.
1)Skills Event; Ideation in the form of work illustration
In this section, all young artists, enthusiasts and designers in the field of fashion and clothing design will compete with each other by observing the requirements. Participants in this section, in addition to the age requirements (maximum 35 years old) must also have a relevant education or skill degree. This event is held in order to discover new talents and finding young and emerging designers who are seeking support. Young designers are full of new ideas and therefore they need their ideas to be guided in the right direction with the help of a guide, and this will be possible for them by participating in a skills-seeking event. Skills event with the slogan of “Supporting young designers; Helping the survival of fashion and clothing design” and around the main theme of (ideation and design, talent identification, education and entrepreneurship) and with the aim of discovering talents, strengthening the spirit of competition and creativity, choosing in an innovative way, paying attention to the need for professional investment on students and young designers and their effective and appropriate communication and connection with industrial centers, guilds and prominent brands in this field and the support of practical ideas, tailored to the needs of society in line with creating a culture of chaste clothing. The presentation sections of the skills search event are:
1-1) Designing women’s costume clothes (ideation and illustration of the work in software / manual) 1-2) Designing men’s costume clothes (ideation and illustration of the work in software / manual) 1-3) Designing children’s and teenagers’ clothes (ideation and illustration of the work in software / manual) 1-4) Chador design and head covering (ideation and illustration of the work in software / manual) 1-5) Textile design (ideation and illustration of the work as software / manual) 1-6) Bag and Shoe design (ideation and illustration of the work in software / manual) 1-7) Designing jewelry and clothing decorations and accessories (ideation and illustration of the work in software / manual) 1-8) Packaging design (ideation and illustration of the work as software / manual)
Steps and how to evaluate a skills search event
Those who are interested can register through the festival website. Participants in this section are required to register on the festival website all the professional documentations required such as; upload a certificate of employment or graduation and other related educational documents. Submission of all works in this section will initially be in the form of “work illustration”. Each design must be illustrated manually or softly (50*70) fully colored and with the design of accessories and other items that are completely in a specific format available on the festival website for each part of the competition separately. Participants in each section can submit their works after receiving the mentioned format. In the first stage, the works are judged by the specialized jury of each section, in the secretariat of the festival, and the best designs are selected. In the second stage, the selected people of the first stage (mentees) entered the startup stage (mentoring) by participating in training, supplementary and explanatory sessions, and while categorizing and forming professional groups, by providing expert advice. Under the supervision of the professors of each field (mentors), they modify their plans in the announced time period. In these courses, all selected young designers will have the opportunity to benefit from the necessary and practical training in their field of work so that they can promote their ideas and designs by recognizing the tastes of the community and also familiarize with the market and production. The final judging will be based on the modified works. In the last stage, the works will be evaluated by the jury, selected members of the industry and the people, and after collecting the votes, the selected works will be appreciated at the closing ceremony.
“It should be mentioned that the selected projects are priced and implemented at the expense of the festival sponsors with the set standards, and the festival exhibition will be held with the exhibition of the final approved works.”
2)Skills event; Produced and executed in the form of effect
In this event, enthusiasts, activists and talented people compete in the field of fashion clothing design, whose works have been designed, executed and produced with high quality (no age limit), will compete with each other. This section with the slogan of “Introducing creative and capable designers; Helping to improve the quality level of fashion and clothing design “and around the main theme of (design, advertising, production and supply) in order to provide a new perspective to the market, create a healthy competitive environment among modulus designers, introduce creative, capable people and top manufacturers, encourage and support of the designers to create and provide designs and patterns with culturally appropriate for the community, to display magnificent works with up-to-date and innovative patterns, and to support practical ideas tailored to the needs of the community along with streamlining the culture of chaste clothing. The presentation sections at the Skilled Event are:
2-1) Women’s costume design (produced and executed by participants) 2-2) Men’s costume design (produced and executed by participants) 2-3) Children and adolescent clothing design (produced and executed by participants) 2-4) Chador design and head covering (produced and executed by participants) 2-5) Textile design (produced and executed by participants) 2-6) Bag and Shoe design (produced and executed by participants) 2-7) Design of jewelry and clothing decorations (produced and executed by participants) 2-8) Clothing packaging design (produced and executed by participants)
Steps and how the skill event is evaluated
Those who are interested can register through the festival website. To participate in this event, it is necessary to have the image of all the works “ideation and illustration of the work as software / manual” or “produced and performed by the participants” in the form of a single work or collection, necessarily in the form of a full-color art and professional photography with a monochrome background; along with the work ID and other details in the format specified on the festival website, to be provided within the announced time period. Prior to the screening, all entries (illustrated and/or executed) will be judged so that the best ones can enter the screening section. The results of the preliminary review and judging will be announced to the applicants by the festival secretariat. In the second stage, participants whose works have been selected in the first stage of judging, if their presentation is in the form of illustration of the work, the accepted works should be prototyped and produced, or the produced work should be completely in accordance with the image they have presented and within the time period announced by the festival secretariat must send their works by mail to the address of the festival secretariat for visual judging. The submitted works will be evaluated in the final stage by the jury, selected members of the guild, industry and the people, and after voting, the selected ones will be introduced and appreciated at the closing ceremony.
“It should be noted that all selected works in this section will enjoy the material and spiritual support of the festival sponsors and after expertise and pricing based on conventional indicators and standards will be purchased from the participants.”
Special section
The special section will be dedicated to the design of “Job Clothes” in the form of the theme of the festival. Participants in all sections, in addition to submitting works in the main sections, can also participate in this section. Acceptance of works in this section will be in the form of illustration and the selected works will be appreciated separately. In this section, it is appropriate to send works with a comprehensive and practical perspective for different occupations of the society on the festival site.
On-site design contest
In this section, all professional designers, individually or in groups, and manufacturers and production institutes with brand names can prepare themselves to compete in the on-site design competition section entitled “Creating and producing creative ideas” in the form provided; announce and register on the festival website, specify all their professional records and group members as the history of activity and specialization of each person. The selection committee, after reviewing the submitted forms and taking into account the contents of the announcement and the priority of the applicants, will proceed to select the group. The final results of the participants and the conditions of the competition will be notified to the applicants through the festival website.
General terms and conditions
−Participation in various sections of the event is open to all designers, activists and intellectuals in the field of fashion and clothing. −The maximum age of applicants to participate in the skills-seeking section is 35 years old and to participate in the skills section without age restrictions. −The connection of the presented designs with the goals and general theme of the festival is mandatory. −The number of designs allowed to submit in each of the competitive sections is a maximum of 5 works. −Participants can participate in all competitive sections at the same time according to the expertise and scope of their professional activity and send the work. −Designs must be original and presented for the first time at this official event. Plagiarism of any work will remove the work from the competition and will be subject to other suspensions and compensation for possible damages. −Throughout the festival, participants are required to adhere to the specified schedule. −Failure to attend the meetings means that the applicant is unwilling to continue attending the festival. −Scheduling of programs and any changes is at the discretion of the Secretariat and, after entering and registering in the Secretariat, no work will be returned until the end of the event −Each submitted project in the skill event must be placed and classified separately in the format similar to which is presented by the festival for each section and descriptions related to the projects must also be completed in the designated sections but for those in Skill event as a design in the form of work illustration, there is no need to classification. −How to submit documents and send samples made or produced will be based on the original size. −Sending the works and participating in the competition means the acceptance of the competition regulations by the participants and the participant must be subject to all the rules that are approved while doing the work and attending the event section of the festival. −The material and intellectual property of the selected designs and samples will belong to the festival secretariat and the festival secretariat is allowed to use the works presented in various exhibitions and items such as posters, books, multimedia, collections of works, journals, cyberspace and other promotional and media items based on the terms mentioned in the call. ‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ −Special prizes will be awarded to the best executed projects of the event. −For information on the details of the judging criteria and awards, refer to the relevant section on the festival website. −Any communication or information is valid only through the official communication channels mentioned in the festival invitation.
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ساعات کاری ما:

  • شنبه تا چهارشنبه | 9 صبح الی 5 عصر
  • پنج‌شنبه، جمعه و ایام تعطیل رسمی | تعطیل

 

اهداف کلی

    • هویت‌‌بخشی به طراحی مد و لباس و تقویت چارچوب‌‌های مُدسازی درکنار حفظ ارزش‌‌های فرهنگی
    • معرفی، ترویج و تقویت گفتمان مُدعفیفانه براساس فرهنگ پوشش ایرانی-اسلامی
    • بازآفرینی ارزش‌‌های دینی، ملی و قومی و احیا و توسعه زیبائی‌‌شناسی بومی در کشور
    • طراحی و تولید پوشاک زیبا، سالم، مناسب و در دسترس برای تمامی اقشار جامعه
    • تشویق و حمایت از طراحان، افراد توانمند و فعالان مستعد در حوزه مُد و پوشاک
    • تبدیل فضای رقابتی به بستر رشد و استعدادیابی براساس اقتضائات فرهنگ ایرانی-اسلامی
    • شناسائی و بکارگیری قابلیت‌‌های اقتصادی و فرهنگی کشور در راستای خودکفائی در حوزه‌‌ مُدو پوشاک
    • حمایت از تولید ملی و زمینه‌‌سازی برای ترویج مصرف کالای داخلی و اشتغال پایدار
    • شناسائی و تبیین چارچوب‌‌ها و استانداردهای کیفی، اعتلای هنر-صنعت مُد ولباس و ارتقای سلیقه جامعه
    • ایجاد زمینه‌‌های همکاری و بسترسازی برای نمایش توانمندی‌‌های داخلی در عرصه بین‌‌المللی
    • بازآفرینی ارزش‌‌های دینی، ملی و قومی و احیا و توسعه زیبائی‌‌شناسی بومی در کشور
    • طراحی و تولید پوشاک زیبا، سالم، مناسب و در دسترس برای تمامی اقشار جامعه
    • تشویق و حمایت از طراحان، افراد توانمند و فعالان مستعد در حوزه مُد و پوشاک
    • تبدیل فضای رقابتی به بستر رشد و استعدادیابی براساس اقتضائات فرهنگ ایرانی- اسلامی
    • شناسائی و بکارگیری قابلیت‌‌های اقتصادی و فرهنگی کشور در راستای خودکفائی در حوزه‌‌ مُدو پوشاک
    • حمایت از تولید ملی و زمینه‌‌سازی برای ترویج مصرف کالای داخلی و اشتغال پایدار
    • شناسائی و تبیین چارچوب‌‌ها و استانداردهای کیفی، اعتلای هنر-صنعت مُد ولباس و ارتقای سلیقه جامعه
    • ایجاد زمینه‌‌های همکاری و بسترسازی برای نمایش توانمندی‌‌های داخلی در عرصه بین‌‌المللی
رویکرد کلی و محوری

رویکرد کلی جشنواره «ایران؛ سرزمین تعامل» و رویکرد محوری این دوره از جشنواره در تمام بخش‌‌های رقابتی« نمادشناسی در هنر ایرانی-اسلامی» است.

اهداف طراحی موضوع

هنر در فرهنگ‌‌های دینی و سنتی همواره مفاهیم باطنی خود را در قالب نماد ارائه کرده ‌‌است. درواقع، بیان نمادین به‌‌دنبال ایجاد زمینه‌‌ای ادراکی برای انتقال مفاهیم خاص است. افزون بر این، نمادها ظرفیتی برای انعکاس زیبائی‌‌ها و ابزاری برای ابراز مفاهیم غایب از حیطه حواس نیز هستند. این دوره از جشنواره با توجه به سیر تداومی‌‌ نمادها در هنر ایرانی- اسلامی که در عین رشد و گسترش، همواره مورد تأیید دوره‌‌های هم زمان خود نیز واقع شده‌‌اند، با تمرکز بر اشاعه فرهنگ پوشش عفیفانه و به‌‌کارگیری نمادها و مؤلفه‌‌های هویت ایرانی- اسلامی و با هدف ایجاد فضای رقابتی سالم و کشف استعدادهای نو وکمک به ارتقای سطح حوزه طراحی مُد و لباس با عنایت به بازار هدف و نگاه کاربردی برگزار می‌ شود.

سبک فراگیر (استایل ترند)

ایران سرزمین اقوام مختلف با علایق متفاوت و فرهنگ‌های متنوع است. پوشاک یکی از مهم‌‌ترین مصادیق این تنوع است. بطوری که از منظر محققان حوزه‌‌های مختلف، این تنوع پوشاک برگرفته از غنای تاریخی بوده که در جهان بی‌‌نظیر است. لباس محلی بازگوکننده هنر، فرهنگ و هویت هر سرزمین است. طرح، رنگ و هنرهایی که در دوخت‌‌ ودوز لباس‌های سنتی هر منطقه استفاده می‌شود، تاریخ و سرنوشت مردم را روایت می‌کند. لباس‌های محلی ایرانی دنیایی از اصالت را با خود به دوش می‌کشند و تجلی باورها، عقاید و فرهنگ یک قوم هستند که نه تنها ارزش خود را از دست نداده، بلکه توانسته توجه‌ها را به خود جلب و در دنیای مُد امروزی نفوذ کند. یکی از گرایش‌‌های تآکیدی و مکمل بخش رقابتی جشنواره یازدهم(1401) «طرح‌‌های مرکب اقتباس‌‌شده از فرم‌‌ها و نقوش لباس‌‌های محلی اقوام مختلف ایران» است.

رنگ پیشنهادی

رنگ سبز جزء رنگ‌‌های اصیل و محبوب در آثار مختلف هنری به‌‌شمار می‌‌آید و در فرهنگ ایرانی از گذشته تا به امروز دارای جایگاه ویژه‌‌ای نزد هنرمندان و هنردوستان بوده و سمبل طبیعت، بهشت، تقدس و پرهیزکاری و دارای هویت ملی است. «سبز ایرانی» یا «سبز پرشین» یکی از 9رنگی است که دنیا آن را به‌‌نام ایران می‌‌شناسد. این رنگ تلفیقی از رنگ سبز و خاکستری است. رنگ سبز می‌‌تواند به‌‌عنوان نمادی از شروعی تازه باشد و رنگ طوسی نمادی از مقاومت و ثبات تا یادآور حال خوب و احساس آرامش باشد و طراحان مد و لباس نیز متناسب با رنگ اعلام شده بتوانند با یکپارچگی بیشتری طرح‌‌های خود را ارائه نمایند.